Airmega launched at the International Consumer Electronics Show in January 2016 and will be available for sale in the Spring of 2016. To support the launch, we have: developed the product website, created product visuals including 3D renderings, produced product videos and original photography, developed a PR and content strategy, facilitated event management, established a digital advertising program and put together guidelines to help them to manage the ongoing evolution of the brand.
We developed the logo and completed work for the chosen product name: Airmega. As this work progressed, we helped Coway to develop their brand strategy further through extensive positioning, visual and messaging explorations.
Agenda helped develop a targeted social media strategy that revolved around a "test and learn" approach to get a better understanding of what worked in the marketplace. We also worked with the team at Coway to create a brand voice and develop a content strategy that was educational and relevant, while being sustainable.
Work continues with Coway through 2016 as we plan to roll out the e-commerce extensions to the website, the full PR, social and content strategy, and a digital and native advertising program.