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Guardian Life

LIVING CONFIDENTLY

As part of an on-going effort to showcase The Guardian Study of Financial and Emotional Confidence, we have worked with their team to create LivingConfidently.com, which helps users to grasp the link between financial and emotional confidence. 

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LivingConfidently.com was launched in two separate phases. During phase one of the project, the main focus of the site was on showcasing the Financial & Emotional Confidence Quiz, developed by Agenda. This interactive quiz incorporates research from The Guardian Study of Financial and Emotional Confidence and analyzes visitors’ responses to help determine their level of financial and emotional confidence. Phase one of the project also set up a landing page that dynamically details the research and findings of the study, and a place to host infographics, and videos that help guide visitors down the path of a financially confident future. 


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Living within means
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Phase two of the site launch, completed in February 2017, included building LivingConfidently.com into a content hub that integrates top performing content from two existing content sites. The new, integrated site now serves as a unified platform for various content forms such as planning tools and calculators, podcasts, videos, infographics, and articles that cover a range of on-brand financial management topics, from estate planning to investing to budgeting. Agenda is continuing to help Guardian create and publish the brand-owned content on LivingConfidently.com, so be sure to check back often to see new articles, infographics, and more!





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On the Agenda