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Guardian Life

RETHINKING RETIREMENT PLANNING

Guardian approached us to help them produce a website designed as an educational resource hub around the topic of retirement for the benefit of consumers. They wanted something that not only positioned them as thought leaders in the retirement space, but also something that was different – something consumers would actually read. It needed to be sleek, easy to navigate, and informative, and thus: MyRetirementWalk.com was reborn.

We helped to design a host of interactive media elements in the form of tools that consumers can use to better understand their financial situation as it relates to retirement. This educational website covers a wide spectrum of retirement planning topics and has different types of resources geared towards multiple learning styles – all in the effort to make retirement planning digestible for customers. We continue to work with Guardian evolving the content on the site, and recently My Retirement Walk was awarded a Platinum Marcom Award for Financial Services.

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Deliverables

branding website social media

On the Agenda