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Hanwha Solar

Trust in the Sun

Hanwha Solar came to Agenda with a mountain of strategy decks, one-off branded pieces, and identity assets that needed to be disseminated and reconstituted. They also had a plan: partner with the San Francisco Giants to launch into the U.S. market.

Using the phrase “trust in the sun” as a strategic backbone, Agenda rebuilt Hanwha’s communication presence. Starting with the formalization of their brand from both a positioning and identity standpoint, and extending into the company’s first branded materials, Agenda helped bring Hanwha’s branding together and made their first splash into the U.S. market a success.

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branding collateral event