Laprairie web 8
La Prairie

REIMAGINING THE CUSTOMER JOURNEY

Like many high-end skincare brands, the vast majority of La Prairie’s products are sold through high touch, one-on-one sales environments like a retail location or a spa. However, as the purchase behavior of La Prairie’s target audience continues to evolve, so must its e-commerce strategy.

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We reimagined the consumer’s digital experience through a mix of engaging and educational content created specifically for a digitally savvy, global audience. For the launch of the Skin Caviar Collection the campaign included: a landing page, short-form videos, social media posts, e-mail blasts, and online advertising.

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The goal was to optimize each consumer touchpoint – website, online advertising, social media – through interactive and media design elements that would compel consumers to purchase La Prairie products online. 

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On the Agenda