For many legal firms, alumni are a huge source of pride – and new business. It’s imperative to continue building relationships with employees once they become alumni. However, engaging time-strapped alumni is often a challenge for firms whose network of former employees can be vast.
Morrison Foerster (MoFo), in particular, counts some of the world’s best legal minds among their list of distinguished alumni. To deepen their relationship with top alumni and build an engaged alumni community, we created MoForever, an interactive alumni publication.
With our clients at MoFo, we designed an engaging editorial magazine that highlights alumni accomplishments, provides fresh perspectives from notable alumni at innovative brands, and alerts alumni of upcoming opportunities to stay in touch with MoFo throughout the year.