Each year, Agenda is challenged with capturing the evolving story of Samsung through its Brand Profile - a core communications piece that captures the latest thinking, innovations, and ambitions of the company for a variety of audiences.
The profile provides a comprehensive overview of Samsung Group and its affiliates and is distributed to key influencers, customers and opinion formers. The problem? It can be hard to communicate the company’s vision and ambition to stakeholders from around the world. The time worn approach - reporting operating business results - needed a comprehensive rethink.
Agenda’s solution highlighted common themes working across the world. These themes - customer focus, innovation and social responsibility - have amplified the Samsung brand and worked to make it one of the most admired companies on the planet.