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Bringing Dreams to Life

Improving everything is a quality that permeates Samsung’s global operations. It is also something that closely aligns with the company’s corporate social responsibility initiatives. For Samsung helping young people improve lives and bring about lasting change is more than a worthy endeavor, it’s a brand tenant, one that’s proudly shared with readers in print and video formats.

Samsung strongly believes that sport plays a unique role in unifying people. But just as passionate as they are about sports, Samsung is equally as passionate about the communities it lives within. And no one feels the passion more than kids. They live and breathe the game.

Recognizing this, we worked with Samsung to create a promotional campaign, “Next Hero,” that connected their two passions. Agenda helped to develop the campaign’s name, tagline and logo, plus print ads and promotional materials for retail stores. The “Next Hero” campaign was able to help kids within four African countries through donations with every purchase of a mobile phone.

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Solve for Tomorrow is a strategic initiative designed to increase children’s interest in and enthusiasm for science and technology. Building on success, Samsung asked us to develop a new identity for the program and deliver it to a larger audience.

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