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Redefining Sports Branding

When Univision announced the launch of Univision Deportes, their first-ever dedicated sports channel, the goal was clear: be the ultimate destination for Hispanic sports fans. What they lacked was a brand promise, and an expression of that promise that would resonate with advertisers and other key stakeholders.

To help the new brand gain traction, Agenda developed a new positioning platform called “At the Heart of the Game”, and created launch materials that acted as an opening salvo for the rising media property. Our work has helped articulate the impact and the potential of Univision Deportes to a variety of audiences.

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