Building a breakthrough technology brand, enabling you to breathe deeper.

Challenge

Everyone knows a healthy home is important, yet people tend to find it hard to focus on ensuring they are always breathing clean air amidst their busy everyday schedules. So we partnered with Coway to create a brand and campaign for their premium air purifier that would demonstrate how healthier air powered happier lives.

Insight

Our research led to definition of “Home & Health Optimizers” as our primary target, driven by their concerns over stress and health impact of environmental degradation. Enter Airmega—a new flagship brand built specifically to help our target feel empowered to turn their home into a health sanctuary, a place where they can Breathe Deeper every day.

Solution

The Airmega brand was crafted to articulate how a blend of leading technology and thoughtful design created a real impact on daily life, with a clean, product-led visual language that elevates what Airmega does for you. Our campaign reinforced how the product makes wellness easier for consumers over time—a powerful story to educate and inspire better health.